Sustainability at the core.
For example:
- Sustainability strategies
- Project visions
- Implementation of measures
From change to the turn.
The Turn supports companies, organisations and teams in delivering projects that make the positive turn possible.
In the fields of sustainability, innovation and marketing we create visions, develop strategies and implement measures that have a positive impact on both people and the planet.
We believe that sustainability and economic success must never be at odds with each other.
We put our energy into bringing about change wherever it is possible.
Because we are convinced that it takes each of these changes to achieve the turn.
And this turn has to succeed – now!
Or to put it another way: We must make the turn – now!
(01) Mindset
We don’t have to wait for a better world. We can shape it.
The mission
We develop projects for positive change.
Positive for people.
Positive for the planet.
Positive for business.
(02) Services
Innovation as a
driver.
For example:
- Innovation sprints and idea labs
- Prototypes tested with real customers
- Service design, product design
Marketing for visibility.
For example:
- Positioning and brand strategy
- Branding, campaigns and content
- Impact communication without greenwashing
The interplay
Strong alone. Stronger together.
For us, sustainability, innovation and marketing are not separate disciplines. Each of them moves something on its own. But real impact only happens where they overlap:
A strategy at the core that pursues sustainability goals. Innovative services built on it that people enjoy using.
Campaigns people like to watch because the story is told well.
This overlap is exactly where we work.
This is where Positive Change happens.
(03) Approach
People are at the centre.
All three of our service areas follow one principle. It doesn’t start with technology, the budget or the campaign, but with people and their needs.
A sustainability strategy only works if employees get behind it. A new product only succeeds if it genuinely helps customers. And a story only moves people if it meets them where they are.
That’s why we ask first: what do the people we work for need? What holds them back, what drives them? Only then do we combine their wishes with what is technically feasible and makes economic sense. That’s how change happens that people want – and that is why it succeeds.
Six phases to a solution.
Understand the problem
Develop the solution
- 1
Understand
Together we clarify the task: what is it really about, for whom, and what should be different in the end?
- 2
Observe
We go out to the people: customers, employees, partners. Listening, shadowing, asking.
- 3
Define the point of view
Many observations become one clear insight: the single need that everything is built around.
- 4
Ideate
Think broadly and don’t dismiss anything too early. First many ideas, then develop the best ones further.
- 5
Prototype
Ideas become tangible: as a sketch, model, click dummy or role play. Fast and inexpensive.
- 6
Test
Try it out with real users, learn and improve as often as needed.
(04) Who we are
People working for the positive turn.
Strategy, concept, project management
“For more than 15 years I have been helping to build strong brands, digital services and communication strategies. With The Turn, I am putting this experience to work for a good turn.”
Markus Dudek studied business administration, specialising in marketing, market research and information management, as well as design, and went on to train in digital marketing and innovation management. As a strategist, consultant and project lead he has worked at major German agencies, including Serviceplan and Strichpunkt, for brands such as BMW, Porsche, Audi, Google, Rimowa and Axel Springer.
He works where strategy meets execution.
15+Years of experience
300+Projects delivered
12Awards, incl. ADC, Cannes Lions, Effie
Our “The Turn Match”
For every project we put together the right team of experienced experts from our network – matched to your challenge, scope and budget.
Meet the network: theturn.network coming soon
